Why Isn't My New Website Getting More Traffic?

A lot of people think if they build a website and submit it to search engines the world will beat a path to their door, but this isn't how the Internet works. It used to be that way, but not any more due to so many websites on the web now.

Google will usually boost a new website for a few months but then let the rank drop, even if you have gathered plenty of links. One of the major ranking features is age so older websites will likely outrank newer ones. New websites usually don't start ranking well until they are a year old.

The best thing to do is build the website a year before you expect it to gain much traffic and to keep adding more pages and gathering backlinks during the first year.

However, if you build your website in Frames, with the whole home page in Flash, the menu or links in images, build it a CMS site (a program where someone who knows nothing about web design can build a site by cut and pasting text and images) or a site built in a WYSIWYG program like Front Page or Dreamweaver when the person is not experienced in cleaning the code in those programs your website may never gain any traffic due to all those features or programs causing indexing problems in search engines.

If your website is over a year old and still isn't geting much traffic, contact Lori to have your website evaluated to determine what else might be the reason for lack of search engine traffic.

Lori Eldridge
© 9-12-08
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