1. Chose your major keyword phrase and include the name of your city and use that in a few places in the text of your page, i.e., "Blue Widgets Spokane Wa"
2. If you only want to rank well in your own city and you don't care about international or worldwide ranking then put the name of your city first before your keywords in your title, description and keyword tags.
3. If you want to rank internationally and worldwide put the name of your city after your main keywords in the description and keyword tags and last in your title.
4. Include the name of your city in image alt tags where appropriate.
5. Put the name of your city in your copyright statement
6. List your address and other contact information with the name of your city,
7. Write a page focused specifically on your city, including the city name in the alt tags of related images on that page, and include the city name in the file name of that page also and link to it from the home page.
8. Submit your site to Google and Yahoo's local search for your city.
9. Submit your site to local directories featuring your city.
10. Submit your site to directories that require you to submit in a regional category listing your city.
11. Consider moving to a host in your city if you live in a large metropolitan area. Otherwise a local host may not be a good idea unless you check them out thoroughly.
It won't do any good to stuff comment tags because search engines don't use them. Over doing repetition of your city name in the title, description or the text on the page or image alt tags can cause an overoptimization penalty so take it easy.
Lori Eldridge
Lori's Web Design
Copyright 7-20-08
All Rights Reserved
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