February 26, 2008

How to Increase Website Traffic During a Recession.

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Consider Main Holidays. Unless your website sells retail items your traffic may drop during the holidays. You can increase traffic for each holiday by promoting something that people will be searching for during those holidays. For instance I set up a turkey animation on my graphics pages and I get a 25% increase in traffic during Thanksgiving and Christmas holidays. On my poetry site I have a bible study on what day of the week Christ died, which I believe was a Thursday, which doubles my traffic for that site around the Easter Holiday. What time of year does your website traffic slow down? Pick a holiday near that time and focus on things of interest to those people.

Your Favorite Hobby: If your website is commercial in nature you can increase traffic by providing free content. In what area do you have special talents? If you're a good photographer you can offer free photos to increase traffic. If you're a good cook provide free recipies. A good musician can profide free audios of music. If you have a consultant service offer free consulation once a month. If you are an inspector offer free advice in your area of expertise.

Set up a Blog: Keep your blog on the same focus as your website but write posts more like news briefs or items of interest to your website visitors that are too small to put into a web page. Link to your website often and utilize deep links whenever possible. If you allow comments it will require you to monitor posts as it will attract spammers.

Set up a Forum: If you believe your site visitors would like to post messages and communicate with others on the focus of your website then set up a bulletin board or forum. However, the main drawback to forums is you will need someone to act as administrator on a daily basis to monitor posts and software as this will attract a lot of spammers.

Write Articles: If you post articles on other websites with a link to your website in each article then it will bring more traffic. However, don't post the same articles on your own website or those pages could be penalized for duplicate content.

Participate in blogs and Forums: Find blogs or forums that have the same focus as your website and participate in disucssions. The links may or may not benefit your website due to most forums putting the rel="nofollow" tag on links but it will likely bring you traffic.

Hot Topics: Find a hot topic in the news that is of interest to your website visitors and write articles on those topics.

Lori Eldridge
Lori's Web Design
Copyright 2-26-08
All Rights Reserved
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2 comments:

gruh said...

You can always use traffic boosters. They are software with limited(alexa booster) or no installation(increasesiterating) both relay on increasing the numbers of the total page visits and unique page views

Lorel said...

I was going to delete this but decided to post it along with the warning that Google penalizes sites for using traffic boosters, i.e., artifically inflating your traffic so it will increase your rank in Google. This is a good way to get your site penalized.