If you have a lot of foreign visitors to your website they are likely to be using a translation tool, which will cause a high percentage of bounces in Google Analytics, because they are "leaving" your page within 30 seconds, and this can affect your keyword ranking.
In order to easily fix it so Google doesn't count this as a bounce, first you need to set up a Google analytics account, if you don't have one, then go to Google translate:
Fill in the form to get the code to put on your website but also click on Advanced and also the option to track those who use the translation tool. You will have to enter your Google Analytics ID.
Then you just copy that bit of code into all your web pages where you'd like the translation button to appear.
This should eliminate all bounces for those who are translating your pages.
Lori Eldridge
Copyright © 12-1-11
All Rights Reserved
December 1, 2011
November 12, 2011
How to Fix a High Bounce Rate in Google Analytics
If you have a very high bounce rate on all pages in Google Analytics then there might be something wrong with your design. If you design with a Mac check your color scheme in Windows and especially the background color, as colors appear darker in Windows and that could be an instant turnoff.
If that doesn't help then set your website up for mobile viewing as that could be a problem if people can't view your page on an iPhone, iPad, etc., without having to scroll to the right, as that will cause them to leave instantly also.
Lori Eldridge
Copyright © 11-12-11
All Rights Reserved
If that doesn't help then set your website up for mobile viewing as that could be a problem if people can't view your page on an iPhone, iPad, etc., without having to scroll to the right, as that will cause them to leave instantly also.
Lori Eldridge
Copyright © 11-12-11
All Rights Reserved
Labels:
design,
google analytics,
high bounce rate,
ipad,
iphone,
layout,
Mac,
mobile viewing,
Windows
November 11, 2011
Why Gradient Backgrounds Won't Work Under Transparent Images
When an image has a transparent background you need to set the matte color the same as the background because the software adds white spots around the edge by default and you need to change those to the same color as the background. With a gradient background that is impossible due to a change in color from one side to the other. Therefore a logo with transparent background needs to be on a plain colored background.
Lori Eldridge
Copyright © 11-11-11
All Rights Reserved
Lori Eldridge
Copyright © 11-11-11
All Rights Reserved
November 9, 2011
New Page Rank Update - Page Rank Checker
Google just had another Page Rank (PR) update on November 8, 2011. However, Google has removed the ability of most PR checker tools unless you get the new url to it's new directory location. If you want to check your PR via an add-on for Firefox here is one that has been updated: SEO Status PageRank/Alexa Toolbar
Also, some of the websites that allow you to check your PR haven't updated their sites with the new URl so they are not able to process PR. Here is one that has updated and they also have a narrower presentation of the results than the other PR checkers, which was annoying when trying to print the results:
http://www.wmtips.com/tools/pagerank-checker/
Lori Eldridge
Copyright © 11-9-11
All Rights Reserved
Also, some of the websites that allow you to check your PR haven't updated their sites with the new URl so they are not able to process PR. Here is one that has updated and they also have a narrower presentation of the results than the other PR checkers, which was annoying when trying to print the results:
http://www.wmtips.com/tools/pagerank-checker/
Lori Eldridge
Copyright © 11-9-11
All Rights Reserved
August 17, 2011
Three Reasons to not use Microsoft Hosting
1. The biggest reason to not use Microsoft hosting is because they have specific software designed for microsoft computers, i.e., Windows, so they are not availble for a designer who uses the Mac (without a computer upgrade that accepts both platforms). When a lot of graphic designers prefer the Mac this means you are limited in your choice of web designers if you need your website redesigned later
2. Another reason to not use Microsoft hosting is because htaccess is not available to fix cannonical issues (duplicate content) as well as redirecting files and other features which help make your website more secure. This makes it impossible to adequately apply SEO (Search Engine Optimization) techniques.
3. If you have a shopping cart set up on your Microsoft host then you also can't move to another host so you can use htaccess unless you can import your shopping cart software to your new cart (which isn't likely from a Microsoft software).
I won't work on Microsoft sites for all the above reasons.
Lori Eldridge
Copyright © 8-17-11
All Rights Reserved
July 30, 2011
Outbound Broken Links can Hurt your Search Engine Ranking
Too many outbound broken links on your website can cause directories to ignore your submissions. It can also affect your ranking in search engines if there are too many broken links because it will tell them the site is not well maintained. It will also annoy your visitors if they keep getting the "404 page not found" error, from too many broken links.
There are several reasons for broken links:
1. You formatted the link code wrong or misspelled the URL.
2. The page you linked to was deleted.
3. The owner of the site moved the page you linked to and didn't set up a redirect (news sites often move articles to an archive after a few weeks).
4. If you have capitals in your file names and moved from a Windows to an Apache server anyone who used to link to Your internal pages will find broken links and your internal links to your pages won't work either.
Only link to high quality websites that likely won't be moving the page.
A good broken links checker (and it's free) is Xenu's Llink Sleuth but only works on a PC.
Lori Eldridge
Copyright © 7-30-11
All Rights Reserved
There are several reasons for broken links:
1. You formatted the link code wrong or misspelled the URL.
2. The page you linked to was deleted.
3. The owner of the site moved the page you linked to and didn't set up a redirect (news sites often move articles to an archive after a few weeks).
4. If you have capitals in your file names and moved from a Windows to an Apache server anyone who used to link to Your internal pages will find broken links and your internal links to your pages won't work either.
Only link to high quality websites that likely won't be moving the page.
A good broken links checker (and it's free) is Xenu's Llink Sleuth but only works on a PC.
Lori Eldridge
Copyright © 7-30-11
All Rights Reserved
July 26, 2011
What to do if someone steals your web page title:
Unless the words in your title are trademarked there is little you can do about "scrapers" stealing your web page titles unless you want to go after them via the court system. However if they scrape the content off your webpage you may have better luck if you can prove you had the data online first by keeping dated copies of new pages when they go online "save as web archive" in your browser.
Also just stealing your titles will only help them to rank higher if their rank is already higher, i.e., they have more high quality, relevant links to those pages than you do to yours, in which case you just need to get more links to the affected pages. Also try posting messages in forums and blogs and link to the affected pages.
Getting links is your best bet and much cheaper than a lawyer. Afterall your main goal is to outrank the other website. You might check to see where they got their links from or what they are using for anchor text. For more information see Stop Content Theft.
Lori Eldridge
Copyright © 7-26-11
All Rights Reserved
Also just stealing your titles will only help them to rank higher if their rank is already higher, i.e., they have more high quality, relevant links to those pages than you do to yours, in which case you just need to get more links to the affected pages. Also try posting messages in forums and blogs and link to the affected pages.
Getting links is your best bet and much cheaper than a lawyer. Afterall your main goal is to outrank the other website. You might check to see where they got their links from or what they are using for anchor text. For more information see Stop Content Theft.
Lori Eldridge
Copyright © 7-26-11
All Rights Reserved
May 5, 2011
CMS vs SEO
Content Management System (CMS) sites are designed so that those that don't know how to write HTML code can set up or manage their own website. However there are several problems with CMS sites that prevent Search Engine Optimization (SEO) which also prevents getting good ranking in search engines.
Following are several reasons why I do not recommend CMS programs:
1. CMS programs that do not allow you to set up your own layout often provide templates which results in too many websites with the same basic layout.
2. They produce dynamic urls which are hard to read by search engines.
3. They offer file names with numbers and either the program doesn't offer another option or the user often doesn't know enough to change them to keyword rich file names.
4. Most CMS programs set up menus in Javascript and or images, neither of which search engines can read so they may never see your inner pages.
5. Some CMS programs don't provide the use of alt tags in images which help keyword ranking.
6. They need to provide the option for unique title tags, description meta tags and the ability to add sub titles (h1 and h2 tags). Some CMS programs use the same words for the title and first header on the page where you may want them to be different.
7. Most CMS programs put out massive code bloat (multiple lines of code around a few words) instead of efficiently utilizing CSS files (which control layout colors, sizes, etc).
8. Most CMS programs utilize multiple CSS and Javascript files which increases download time (a new ranking factor in Google).
The biggest problem is that even if the web designer has set up the site so it's search engine friendly the user also needs to understand Search Engine Optmizatiion (SEO) or it will destroy ranking.
For more information also see Keyword Ranking Problems with CMS (Content Management Systems)
Lori Eldridge
Copyright © 5-5-11
All Rights Reserved
Following are several reasons why I do not recommend CMS programs:
1. CMS programs that do not allow you to set up your own layout often provide templates which results in too many websites with the same basic layout.
2. They produce dynamic urls which are hard to read by search engines.
3. They offer file names with numbers and either the program doesn't offer another option or the user often doesn't know enough to change them to keyword rich file names.
4. Most CMS programs set up menus in Javascript and or images, neither of which search engines can read so they may never see your inner pages.
5. Some CMS programs don't provide the use of alt tags in images which help keyword ranking.
6. They need to provide the option for unique title tags, description meta tags and the ability to add sub titles (h1 and h2 tags). Some CMS programs use the same words for the title and first header on the page where you may want them to be different.
7. Most CMS programs put out massive code bloat (multiple lines of code around a few words) instead of efficiently utilizing CSS files (which control layout colors, sizes, etc).
8. Most CMS programs utilize multiple CSS and Javascript files which increases download time (a new ranking factor in Google).
The biggest problem is that even if the web designer has set up the site so it's search engine friendly the user also needs to understand Search Engine Optmizatiion (SEO) or it will destroy ranking.
For more information also see Keyword Ranking Problems with CMS (Content Management Systems)
Lori Eldridge
Copyright © 5-5-11
All Rights Reserved
April 29, 2011
One-Way Page Rank Link Scam - a poem
One-way links and PR 6 too,
only $19 a year, just for you.
Chose your keywords, choose your size,
choose your color, but is it wise?
One hundred links on a one-page site
all different niches, but should you bite?
Google gives link hustlers a big fat shoe
and it hates those that buy them too.
Lori Eldridge
Copyright © 4-29-11
All Rights Reserved
only $19 a year, just for you.
Chose your keywords, choose your size,
choose your color, but is it wise?
One hundred links on a one-page site
all different niches, but should you bite?
Google gives link hustlers a big fat shoe
and it hates those that buy them too.
Lori Eldridge
Copyright © 4-29-11
All Rights Reserved
How to Get Good Ranking for a New Website.
It often takes several months to a year before new websites start ranking well because age is one of the strongest ranking factors. Also it may take a year before Google applies any Page Rank (PR) to your site and both keyword ranking and Google's Page Rank are each benefited by backlinks (links coming into your website) so that also needs to be a high priority. However, it's often hard to trade links with other sites until your website gains PR and to make it even more difficult to get one-way links some directories won't accept PR0 sites either.
The best thing you can do for a new website is to keep adding more pages because every page you add to your site counts as a link back to your home page which will eventually boost your Page Rank. Try to focus on information type pages in your niche as they will have a better chance of ranking vs product type pages. Add a video and other social media features to attract traffic and eventually your rank will start rising. See my website on how to Get Good Backlinks
Lori Eldridge
Copyright © 4-29-11
All Rights Reserved
The best thing you can do for a new website is to keep adding more pages because every page you add to your site counts as a link back to your home page which will eventually boost your Page Rank. Try to focus on information type pages in your niche as they will have a better chance of ranking vs product type pages. Add a video and other social media features to attract traffic and eventually your rank will start rising. See my website on how to Get Good Backlinks
Lori Eldridge
Copyright © 4-29-11
All Rights Reserved
April 12, 2011
Why Link Checking Tools are not Always Accurate.
If you have a redirect set up on your website so visitors are always reverted to the www version of your domain then you need to always use www in front of your domain to get an accurate count when checking your links.
A redirect tells the search engines to list your site with the www version in their listings. However, if you don't include the www when checking your links it will pick the links up from the non-www version of your domain and those could be different numbers because people don't always include the www when linking to a site.
Also, search engines are constantly updating their listings and link checker tools, which use search engine listings, may be relying on old data and may not have accurate listings, and they may not be using the same search engine you used.
Search engines are also frequently tweaking their algorithms so if the results don't appear right, check back later.
Also Google doesn't give all links it finds and Yahoo may not list them all either. Therefore link tools and search engines are not accurate.
Lori Eldridge
Copyright © 4-12-11
All Rights Reserved
A redirect tells the search engines to list your site with the www version in their listings. However, if you don't include the www when checking your links it will pick the links up from the non-www version of your domain and those could be different numbers because people don't always include the www when linking to a site.
Also, search engines are constantly updating their listings and link checker tools, which use search engine listings, may be relying on old data and may not have accurate listings, and they may not be using the same search engine you used.
Search engines are also frequently tweaking their algorithms so if the results don't appear right, check back later.
Also Google doesn't give all links it finds and Yahoo may not list them all either. Therefore link tools and search engines are not accurate.
Lori Eldridge
Copyright © 4-12-11
All Rights Reserved
March 9, 2011
Exposed: A New Method of Hiding Link Trades
Putting rel="nofollow" on a link tells the search engine to not follow the link or links on the page and also to not pass along PR or PageRank.
Usually you go to a link page or references page to check to see if the links are nofollowed. However, if the link or references page has a no-follow tag on that page's link from the home page then even if the outgoing links aren't nofollowed on the references page they won't pass any link juice because the whole page has been nofollowed.
In order to see which pages are no-followed on a website use Firefox's extension called "NoDoFollow" which will highlight links that are nofollowed, then check their home page for nofollowed links.
Lori Eldridge
Copyright © 3-9-11
All Rights Reserved
Usually you go to a link page or references page to check to see if the links are nofollowed. However, if the link or references page has a no-follow tag on that page's link from the home page then even if the outgoing links aren't nofollowed on the references page they won't pass any link juice because the whole page has been nofollowed.
In order to see which pages are no-followed on a website use Firefox's extension called "NoDoFollow" which will highlight links that are nofollowed, then check their home page for nofollowed links.
Lori Eldridge
Copyright © 3-9-11
All Rights Reserved
March 4, 2011
Choosing the Best Domain Name
If your chosen domain name is already in use as a .com, don't opt to buy the .net version as people may remember your domain name but forget it was .net and the other site may get your business.
It would be better to use a hyphen in your domain name to separate a couple words and then you may be able to buy the .com version. Then you can buy the .net and .org also to prevent anyone else from using those domains. Keep the later two parked unless you have a totally different use for them (you can't put the same content on them or they will won't rank well due to copying your main site).
If you want people to find you by your name, or business name, then use that, otherwise you should consider using keywords in your domain as the keywords in a domain name are a strong ranking factor.
Be sure and keep your domain renewed because if you forget someone else can buy it and then you loose your website. Also be sure to update your contact information at your domain registrar or you won't receive renewal notices.
Also see these articles: Domain Registration Scams and Did your Web Designer Steal Your Domain Name?
Lori Eldridge
Copyright © 3-4-11
All Rights Reserved
It would be better to use a hyphen in your domain name to separate a couple words and then you may be able to buy the .com version. Then you can buy the .net and .org also to prevent anyone else from using those domains. Keep the later two parked unless you have a totally different use for them (you can't put the same content on them or they will won't rank well due to copying your main site).
If you want people to find you by your name, or business name, then use that, otherwise you should consider using keywords in your domain as the keywords in a domain name are a strong ranking factor.
Be sure and keep your domain renewed because if you forget someone else can buy it and then you loose your website. Also be sure to update your contact information at your domain registrar or you won't receive renewal notices.
Also see these articles: Domain Registration Scams and Did your Web Designer Steal Your Domain Name?
Lori Eldridge
Copyright © 3-4-11
All Rights Reserved
March 3, 2011
A new Trend in Link Trade Requests
I'm noticing a lot of people that request link trades lately are actually requesting you to get involved in triangular linking (i'll link to your site from this site if you link to my other site over there).
Triangular linking was designed to hide the fact that you are "supposedly" trading links from Google, but they can recognize patterns and may penalize (filter your site out of existence) if they think you're involved in this practice as it is using a dishonest means to manipulate Google's search engine results.
Often link trade requests will give you an option of several websites to link to, however they don't tell you which of those sites will link to your site and you can be assured it won't be the same site you link to, i.e., you've just gotten involved in Triangular linking.
Don't accept any link trades unless they specify which site they will use to link to your site and then point your link to that site.
Lori Eldridge
Copyright © 3-3-11
All Rights Reserved
Triangular linking was designed to hide the fact that you are "supposedly" trading links from Google, but they can recognize patterns and may penalize (filter your site out of existence) if they think you're involved in this practice as it is using a dishonest means to manipulate Google's search engine results.
Often link trade requests will give you an option of several websites to link to, however they don't tell you which of those sites will link to your site and you can be assured it won't be the same site you link to, i.e., you've just gotten involved in Triangular linking.
Don't accept any link trades unless they specify which site they will use to link to your site and then point your link to that site.
Lori Eldridge
Copyright © 3-3-11
All Rights Reserved
December 23, 2010
Saving semi-Transparent images in Fireworks PNG 8
I was having a problem getting a partially semi-transparent image for a logo saved correctly in Fireworks as the semi-transparent part of the image reverted to solid colors when saved as a .gif file. However, it worked correctly if saved as alpha transparency in a PNG file. However PNG 32 takes up a lot more memory (252kb) vs the .gif file (28KB). Then I ran across an article explaining how PNG 8 does a great job of saving semi-transparent images in all current browsers (except IE 6 unless you use a hack) and PNG 8 doesn't take up as much memory either (24kb).
When the article was written, in 2007, only Fireworks had this feature so I'm not sure if other graphics software have it now but I'm sure glad I found it. Here is the article on saving semi-transparent images as PNG 8. Once I get the website up I'll add the logo to this post.
Lori Eldridge
Copyright © 12-23-10
All Rights Reserved
When the article was written, in 2007, only Fireworks had this feature so I'm not sure if other graphics software have it now but I'm sure glad I found it. Here is the article on saving semi-transparent images as PNG 8. Once I get the website up I'll add the logo to this post.
Lori Eldridge
Copyright © 12-23-10
All Rights Reserved
October 31, 2010
How to Increase the PR (Page Rank) on your Website
There are two main ways to increase the PR (Page Rank) of your website:
1. You need quality links pointing at your website. The more quality links you have pointing at your site the better your chance of gaining PR (PageRank). There are several ways to accomplish this:
2. Add pages to your website.
The more pages your site has, the more links are pointing back to your home page, if your navigation is set up correctly.
Also see Getting good Backlinks
Lori Eldridge
Copyright © 10-31-10
All Rights Reserved
1. You need quality links pointing at your website. The more quality links you have pointing at your site the better your chance of gaining PR (PageRank). There are several ways to accomplish this:
(a) Write original content that people will want to link to on their own (usually unique information).
(b) Gather quality links from other sites in your niche or directories.
(c) Trade links with similar sites.
(d) Post comments on blogs and other social media sites mentioning your site or adding a link when possible.
(e) Write articles and post them in article directories (be careful with these or you'll get too many links at once)
2. Add pages to your website.
The more pages your site has, the more links are pointing back to your home page, if your navigation is set up correctly.
While you are submitting links be sure and use your preferred keywords for the link text/title of the link whenever possible. The text in your link or the link title shouldn't always be your business name. If your business name is in your domain you'll rank #1 for that anyway, unless your site has a problem. You should use you preferred keywords and change them often. You should also change the description occasionally. You have the best chance of using your preferred keywords in directories that don't force you to use your business name as the title. On blog comments you usually have to use your personal ID as the title which is usually your name or alias. Choosing the right keywords does not necessarily mean the most popular term either; you may get more traffic out of a long tail keyword phrase of 2-3-4-5 words. The more pages you have using a particular keyword the more likely you will rank for that term.
Also see Getting good Backlinks
Lori Eldridge
Copyright © 10-31-10
All Rights Reserved
October 18, 2010
Why You Shouldn't use a Mixture of Full and Relative LInks
When you use a mixture of full and relative links for navigation, it can cause duplication issues as search engines may consider them as two separate pages. You should either use full URLs throughout the site or stick with relative URLs. I usually recommend using full URLs as it can help prevent your site from being copied as scrapers are often too lazy to fix the links.
Just make sure all links to the home page do not include the index.html (or index.htm or home.php, etc) or the home page will be considered duplicate content also. Use "/" when linking to the home page if using relative urls.
Lori Eldridge
Copyright © 10-18-10
All Rights Reserved
Just make sure all links to the home page do not include the index.html (or index.htm or home.php, etc) or the home page will be considered duplicate content also. Use "/" when linking to the home page if using relative urls.
Lori Eldridge
Copyright © 10-18-10
All Rights Reserved
October 14, 2010
Don't Use Underscores in File Names
You shouldn't use underscores in file names because the hyphen is treated as a space whereas underscores are not (underscore is used in programming functions) and it's use can affect ranking.
Check the search engines to see how your pages with underscores in file names are ranking by searching with and without the underscores and you should see underscores ranking higher. However how many people will be searching for your keywords with an underscore between the words?
If your site has this problem don't change file names already set up with underscores unless you also set up every page with a 301 redirect in Htaccess. This can cause several weeks for Google to pick up the changes and they will also be considered new pages
.
Lori Eldridge
All rights reserved
October 14, 2010
Check the search engines to see how your pages with underscores in file names are ranking by searching with and without the underscores and you should see underscores ranking higher. However how many people will be searching for your keywords with an underscore between the words?
If your site has this problem don't change file names already set up with underscores unless you also set up every page with a 301 redirect in Htaccess. This can cause several weeks for Google to pick up the changes and they will also be considered new pages
.
Lori Eldridge
All rights reserved
October 14, 2010
October 7, 2010
Should you Trade Links?
One of the most annoying problems when building links for websites is other sites requesting a link trade and telling you they already posted your link on their page, then after your link to their site goes live they remove the link to your site.
Following are several methods dishonest link traders use to hide traded links from search engines:
1. They put rel="nofollow" on the link so they benefit from the link and you don't.
2. They put all outgoing links in Javascript which search engines can't read so you don't benefit here either.
2. They move the link to another page which is an orphan (not linked from the home page or any other page) so search engines will never see it.
3. They remove the link page and redirect it to the home page.
4. The page has a perpetual "under construction" sign on it which makes you think they are updating it but it never changes. It looks like an active page if you use a backlink checker tool but it isn't.
5. The website is bought out and the new owner removes all outgoing links. They do this because link pages rarely have any PR (Page Rank) and thus don't benefit the rest of the site.
6. The site has a new owner and it's now a bad neighborhood which can get your own site penalized because you linked to it.
Using a link tool rarely shows you all the above techniques to hide a link so you need to check all outgoing links manually.
If you use Firefox you can download a plug-in called "Web Developer" to find the "nofollow" links.
To detect Javascript links just watch the status bar when you mouse over the link and it will show something like "javascript:void(0)" which means it's hidden by Javascript.
It takes more time to set up a link trade and then check if every few months to see if it's still up than it takes to find one-way links. Also, Google has devalued the quality of traded links so it's hardly worth it any more to accept trades. However if you don't, it can affect your link profile, i.e., you need a balanced link profile, some natural links in forum and blog comments, some traded and some one-way links
Lori Eldridge
All rights reserved
October 7, 2010
Following are several methods dishonest link traders use to hide traded links from search engines:
1. They put rel="nofollow" on the link so they benefit from the link and you don't.
2. They put all outgoing links in Javascript which search engines can't read so you don't benefit here either.
2. They move the link to another page which is an orphan (not linked from the home page or any other page) so search engines will never see it.
3. They remove the link page and redirect it to the home page.
4. The page has a perpetual "under construction" sign on it which makes you think they are updating it but it never changes. It looks like an active page if you use a backlink checker tool but it isn't.
5. The website is bought out and the new owner removes all outgoing links. They do this because link pages rarely have any PR (Page Rank) and thus don't benefit the rest of the site.
6. The site has a new owner and it's now a bad neighborhood which can get your own site penalized because you linked to it.
Using a link tool rarely shows you all the above techniques to hide a link so you need to check all outgoing links manually.
If you use Firefox you can download a plug-in called "Web Developer" to find the "nofollow" links.
To detect Javascript links just watch the status bar when you mouse over the link and it will show something like "javascript:void(0)" which means it's hidden by Javascript.
It takes more time to set up a link trade and then check if every few months to see if it's still up than it takes to find one-way links. Also, Google has devalued the quality of traded links so it's hardly worth it any more to accept trades. However if you don't, it can affect your link profile, i.e., you need a balanced link profile, some natural links in forum and blog comments, some traded and some one-way links
Lori Eldridge
All rights reserved
October 7, 2010
October 6, 2010
How to Improve Website Page Rank
One of the most common errors of those who design their own websites is they don't understand they need to get links pointing at their website to gain any traffic. The search engines consider a website as not being very popular if nobody is linking to it and then they will ignore it also.
Websites also need links in order to gain any Page Rank (PR) so if you can get links from web pages with PR it will help your own PR. Page Rank doesn't have that big of an effect on keyword ranking any more but it does affect how often your site is indexed. Google only comes back every 2 weeks on sites with low PR that rarely add content however if you regularly add content it will come back more often as long as you keep that up.
Adding new pages to a website also produces more links pointing at the home page and those will eventually gain PR also and once they do it helps increase the PR of the home page. Page Rank is only one of 200 ranking factors but it's an important one. See more tips on getting good backlinks.
Lori Eldridge
All rights reserved
October 6, 2010
Websites also need links in order to gain any Page Rank (PR) so if you can get links from web pages with PR it will help your own PR. Page Rank doesn't have that big of an effect on keyword ranking any more but it does affect how often your site is indexed. Google only comes back every 2 weeks on sites with low PR that rarely add content however if you regularly add content it will come back more often as long as you keep that up.
Adding new pages to a website also produces more links pointing at the home page and those will eventually gain PR also and once they do it helps increase the PR of the home page. Page Rank is only one of 200 ranking factors but it's an important one. See more tips on getting good backlinks.
Lori Eldridge
All rights reserved
October 6, 2010